May 27, 2020
Today’s episode features a discussion between Curt Mercadante and Stu Heinecke, bestselling business author, a hall of fame-nominated marketer and one of The Wall Street Journal cartoonists.
Heinecke is also responsible for introducing the world to "Contact Marketing" -- using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent—has helped professionals around the world open more doors in their careers and reach new heights of success.
In his 2019 book, "Get the Meeting," Heinecke, author of the groundbreaking "How to Get a Meeting with Anyone", shares the latest tips, tools, and tactics to help you break through to your top accounts in the most effective ways possible.
With more than 60 fully illustrated case studies and tactical examples, this book takes you inside successful contact marketing campaigns—from strategy, through execution, to results—and forecasts the contact marketing campaigns of the future based on cutting-edge technology. Full-color photography and in-depth interviews with the campaigns’ designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns.