May 25, 2020
“Becoming adept at getting meetings is almost like taking on, let's say, a superhero kind of power." - Stu Heinecke
What is “contact marketing” and how can you use it to get a meeting with anyone?
“It’s a fusion of marketing and selling,” explained Stu Heinecke, “that produces or uses sometimes or often audacious means, but certainly micro-focused campaigns that are used to create contact with the ultra important VIP prospects or accounts.”
Heinecke is author of the book that introduced “contact marketing” to the world, “How to Get a Meeting with Anyone,” and last year’s follow-up book, “Get the Meeting!” The American Marketing Association has labeled him the “father of contact marketing,” and since 2012, he also has been an editorial cartoonist for the Wall Street Journal.